Tahsin. That worked. I wasn't quite sure what you meant, but it lead me to this post which got it all working...
https://forum.proxmox.com/threads/change-bus-type-ide-to-virtio.28112/
So the steps for me ended up being...
1. Add the virtio-win drivers ISO file to the storage, and add the cd rom to the vm
2. shut down the vm
3. Change the network to virtio
4. Leave the current hard disk alone and add another virtio hard drive
5. Boot the vm and go to device manager and update drivers for the network card, and the new storage
6. Shut down the vm
7. Remove the new hard disk you just added
8. Detach the original IDE hard disk
9. Double click the detached hard disk and re add it as a virtio drive.
10 Go into options and change the boot order from IDE to virtio for the 1st priority
The computer powered up and now all my benchmarks on this machine match one created with the virtio hardware to begin with.
The best performance was with balloon memory turned off, and the hard disk set to writeback cache.