Unlucky me, I can't see qma working while standard PVE backup.
I have "agent: 1" line in VM's .conf file, and I see VM started with qga support (note the bold chars):
/usr/bin/kvm -id 403 -chardev socket,id=qmp,path=/var/run/qemu-server/403.qmp,server,nowait -mon chardev=qmp,mode=control -vnc...