Yes, of course, but...
I wrote this code to 70-persistent-net.rules on VM (Debian 5.02):
# PCI device (e1000)
SUBSYSTEM=="net", ACTION=="add", DRIVERS=="?*", ATTR{address}=="96:D8:17:47:EF:C3", ATTR{type}=="1", KERNEL=="eth*", NAME="eth0"
# PCI device (e1000)
SUBSYSTEM=="net", ACTION=="add"...